Logo

Hi I am Zain

Let's start

About

Who i am

About

img

Mir Zain

Digital Marketing Strategist.

My role includes driving ROI for clients by effective use of data-based marketing approach across different Media Channels.

[email protected]     | +971554082897

Some facts

0
Finished projects
0
Happy customers
0
Working hours
Resume

My bio

Resume

Digital Account Manager

  • Google AdWords
  • Web Analytics tools
  • GTM Implementation

> Performance Planning and Management across agency accounts.

> Leading accounts for SEM/ APP/ Ecommerce and Paid Social.

Media Manager

  • Google AdWords
  • Web Analytics tools
  • GTM Implementation
  • Data visualization
  • Data Studio

  • New User Acquisition and Media Planning for existing accounts
  • Successfully Launched IPL awareness/Performance campaigns for RCB- Optimum Nutrition
  • Leading Brand and Performance Marketing space for new entrant in Ed-Tech space for “Academy for Digital Marketing Campaigns”
  • Media Planning and execution of Paid marketing campaigns for TSSS, Glanbia Optimum Nutrition, ADMC and JIVA Ayurveda.
  • Successfully helped increase work efficiency by automating all reports across agency.

Assistant Manager Performance Media Planning

  • Google AdWords
  • Web Analytics tools
  • Data Studio

  • Scaling of Facebook App Campaigns for Wynk Music to match installs delivery/stream quality of Google UAC campaigns.
  • Planning Biddable Brand Campaigns for Uber India for RIDES across T1 and T2 markets.
  • Performance Marketing across Facebook Campaigns for Uber India – Rides Business
  • Delivered a very significant increase in streams on Facebook App Campaigns of over 30% by applying AB test between using a different song for each age group in Video creatives.
  • Worked on successful implementation of UAC campaigns to drive 46% better streams and 91% operator focused installs without cellular operator targeting. The challenge was to drive equivalent performance to match search, display and Youtube campaigns for apps which had been made obsolete by google.
  • Successfully lowered CPA by 23% and scaled action by 89% for NIIT University Admission Campaigns of SEM/Social and Display by AB testing between User journeys completed on same page VS direct communication.
  • Derived inferences by analysing the findings of Multiple AB Tests to provide meta insights to clients
  • Devised new youth oriented creative strategy for client. This included rigorous AB test between vernacular text, visual static/ moving elements in imagery, sound tracks for different Age Groups and use of different placement. This delivered 50% better retention in Facebook campaigns for user. Lowered the Cost per Lead by driving a rigorous AB testing on multiple audience to optimize on end goal.
  • Successfully launched B2B business acquisition campaigns across Africa for NIIT Ltd using LinkedIn and managed to acquire business franchise in Nigeria

Student

    AMITY BUSINESS SCHOOL, NOIDA   2015-2017

    • MBA full time (General Management)
    • Majors in Marketing and Information Technology,
    • Designed and AB tested multiple user experience websites for Web Analytics as a degree project to understand user session behaviour on websites
    LOVELY PROFESSIONAL UNIVERSITY, JALANDHAR   2010 – 2015
    • Bachelor of Technology in Mechanical Honours
    • Designed an ATV Quad Bike as a final year project which was displayed at International Auto Expo, Greater Noida 2014.
    • Worked in collaboration with MTV to organize Socio Roadies to raise awareness for voting

    Services

    What i do

    Services

    Skills

    Attainments

    Skills

    Advertising

    SEM
    90%
    Google AdWords
    85%
    Facebook Ads
    85%

    Marketing

    Web Analytics
    85%
    Appsflyer
    95%
    Firebase
    85%

    Branding

    GTM Implementation
    95%
    Data Studio
    95%
    Data Visualisation
    90%
    Clients

    Testimonials

    Clients