Meydan Free Zone
Attribution ↗Créo Global
AI Automation ↗Home of Performance
Agency Growth ↗Publicis · Performics
App Acquisition ↗
YOUR
NEXT MOVE.
ONE TO ONE.NEXT MOVE.
FROM THE FIELD.
Mentorship
Personal guidance ↗SELECTED WORK / 01—04All case studies ↗
THE PERSON BEHIND THE WORK /
I turn media spend into measurable revenue.
Performance marketing and growth leader across agency and in-house environments in the GCC and international markets. I run cross-functional teams, own commercial outcomes, and build the attribution, reporting and AI tooling that keep growth honest.
More about me ↗8MENA Search Awardspaid search · SEO · integrated
3×Qualified lead volumein a single year, Meydan FZ
9+Years leading growthagency & in-house
50+Contact-centre agents ledaudited & coached
WHERE I'VE BEEN /
Créo Global
Head of Performance Marketing & GrowthJan 2025 – PresentMeydan Free Zone
Digital Marketing ManagerJan 2022 – Dec 2024Home of Performance (HOP)
Head of Performance MarketingAug 2021 – Dec 2021Lqvd Asia
Media ManagerFeb 2020 – Dec 2020Publicis Media, Performics
Assistant ManagerJun 2017 – Feb 2020FIELD NOTES.
All writing ↗ZM / ATTRIBUTION / MEASUREMENT©
MEDIACRMREVENUE
FOLLOW THE SIGNAL.
ZAIN MIRPERFORMANCE / GROWTH / AI
Measurement
↗Attribution that survives iOS, consent mode and the death of the cookie
ZM / GROWTH / LEAD QUALITY©
SIGNAL
INTENT
VALUE
↗
QUALITY OVER QUANTITY.
ZAIN MIRPERFORMANCE / GROWTH / AI
Growth
↗The day we stopped counting leads
ZM / AI / AUTOMATION©
HUMAN INTENT. MACHINE SCALE.
ZAIN MIRPERFORMANCE / GROWTH / AI
AI & Automation
↗