Digital Account Manager

• Google AdWords
• Web Analytics tools
• GTM Implementation

> Performance Planning and Management across agency accounts.

> Leading accounts for SEM/ APP/ Ecommerce and Paid Social.

Media Manager

• Google AdWords
• Web Analytics tools
• GTM Implementation
• Data visualization
• Data Studio

• New User Acquisition and Media Planning for existing accounts
• Successfully Launched IPL awareness/Performance campaigns for RCB- Optimum Nutrition
• Leading Brand and Performance Marketing space for new entrant in Ed-Tech space for “Academy for Digital Marketing Campaigns”
• Media Planning and execution of Paid marketing campaigns for TSSS, Glanbia Optimum Nutrition, ADMC and JIVA Ayurveda.
• Successfully helped increase work efficiency by automating all reports across agency.

Assistant Manager Performance Media Planning

• Google AdWords
• Web Analytics tools
• Data Studio

• Scaling of Facebook App Campaigns for Wynk Music to match installs delivery/stream quality of Google UAC campaigns.
• Planning Biddable Brand Campaigns for Uber India for RIDES across T1 and T2 markets.
• Performance Marketing across Facebook Campaigns for Uber India – Rides Business
• Delivered a very significant increase in streams on Facebook App Campaigns of over 30% by applying AB test between using a different song for each age group in Video creatives.
• Worked on successful implementation of UAC campaigns to drive 46% better streams and 91% operator focused installs without cellular operator targeting. The challenge was to drive equivalent performance to match search, display and Youtube campaigns for apps which had been made obsolete by google.
• Successfully lowered CPA by 23% and scaled action by 89% for NIIT University Admission Campaigns of SEM/Social and Display by AB testing between User journeys completed on same page VS direct communication.
• Derived inferences by analysing the findings of Multiple AB Tests to provide meta insights to clients
• Devised new youth oriented creative strategy for client. This included rigorous AB test between vernacular text, visual static/ moving elements in imagery, sound tracks for different Age Groups and use of different placement. This delivered 50% better retention in Facebook campaigns for user. Lowered the Cost per Lead by driving a rigorous AB testing on multiple audience to optimize on end goal.
• Successfully launched B2B business acquisition campaigns across Africa for NIIT Ltd using LinkedIn and managed to acquire business franchise in Nigeria

Student

AMITY BUSINESS SCHOOL, NOIDA   2015-2017

• MBA full time (General Management)
• Majors in Marketing and Information Technology,
• Designed and AB tested multiple user experience websites for Web Analytics as a degree project to understand user session behaviour on websites

• Bachelor of Technology in Mechanical Honours
• Designed an ATV Quad Bike as a final year project which was displayed at International Auto Expo, Greater Noida 2014.
• Worked in collaboration with MTV to organize Socio Roadies to raise awareness for voting