●About

Part growth leader,
part engineer.

Performance marketing and growth leader across agency and in-house environments in the GCC and international markets. I run cross-functional teams, own commercial outcomes, and build the attribution, reporting and AI tooling that keep growth honest.

I also run Performance Marketing.ae, a founder-led performance marketing practice for UAE and GCC businesses.

Zain Mir, Head of Performance Marketing & Growth
●Capability

Where I'm strongest

Performance Marketing100%
Paid Media Strategy100%
Attribution & Analytics90%
Search Engine Optimization90%
Conversion Optimisation90%
New Business & Pitching80%
CRM & CDP80%
AI & Automation80%
●The path

Nine years, agency to enterprise

Jan 2025 – Present
Créo Global
Dubai, UAE
creoglobal.co ↗

Head of Performance Marketing & Growth

  • →Run daily operations for a cross-functional team of 20–30 across performance, SEO and creative, owning planning, workload, capability standards and delivery accountability.
  • →Own a portfolio of agency and enterprise relationships across real estate, free zones, fintech and lifestyle, from acquisition through lead qualification to closed revenue.
  • →Partner with the CEO and Group Founder on positioning, pricing frameworks and growth strategy; hold direct commercial responsibility for revenue targets.
  • →Built internal AI systems for SEO content production and contact-centre call auditing, scoring conversations at full volume against compliance, intent and lead-quality signals.
Jan 2022 – Dec 2024
Meydan Free Zone
Dubai, UAE
meydanfz.ae ↗

Digital Marketing Manager

  • →Architected a weighted multi-touch attribution model integrating offline conversion data, driving a major reallocation of spend toward higher-quality lead sources.
  • →Delivered a 3× increase in qualified lead volume in one year via segmentation, CRM-integrated targeting and a shift from lead quantity to lead quality.
  • →Designed WhatsApp Business API workflows across pre-qualification, qualification and post-sale stages, lifting inter-stage conversion.
  • →Led and developed a 50+ agent contact-centre operation, with process audits and coaching that cut SLA response times and improved lead handling.
Aug 2021 – Dec 2021
Home of Performance (HOP)
Dubai, UAE

Head of Performance Marketing

  • →Led the agency performance function, owning team direction, campaign strategy, workflow design and delivery across multiple accounts.
  • →Supported the agency in achieving Preferred Marketing Partner status with Facebook and Google by scaling business on both platforms.
  • →Contributed to award-winning localised search work in MENA for The Healthy Home.
Dec 2020 – Aug 2021
Home of Performance (HOP)
Dubai, UAE

Digital Account Manager

  • →Improved client retention by 20% through stronger account management and delivery consistency.
  • →Drove a 30% increase in online engagement and lead generation across performance accounts.
  • →Delivered major user-acquisition gains for Flog App, Alsaree3 Food Delivery and a UAE car-rental service.
Feb 2020 – Dec 2020
Lqvd Asia
Gurgaon, India

Media Manager

  • →Directed SEM, app and paid social across a diverse client portfolio, balancing brand and performance.
  • →Launched IPL campaigns for Royal Challengers Bangalore in partnership with Optimum Nutrition.
Jun 2017 – Feb 2020
Publicis Media, Performics
Gurgaon, India

Assistant Manager

  • →Managed performance programs across Wynk Music, Airtel Global Calling, Uber India, NIIT University and NIIT Ltd.
  • →Worked across app growth, acquisition and international expansion, covering the Middle East, Europe and Africa.
●Stack

Tools & platforms

Google AdsMeta AdsTikTokLinkedInSnapGA4LookerTag ManagerHubSpotSalesforceZohoSEMrushAhrefsScreaming FrogClarityHotjarClayApolloInstantlyClaude APIOpenAI APIFastAPINext.jsReactPostgreSQLPrismaPlaywright
●Credentials

Education & certs

MBA in Marketing & General Management
Amity University · 2015–2017
B.Tech (Hons.) in Mechanical Engineering
Lovely Professional University · 2010–2014
Google Ads: Search, Display & Video
Certified
Google Analytics (GA4)
Certified
Meta Blueprint
Certified
ADVISORY / AI BUILDS / SPEAKING

LET'S GET TO WORK.

Tell me the problem. We'll find the right place to start.

Book a conversation ↗