●Resources
Guides & templates.
Battle-tested frameworks, scorecards and templates. Some free, some for email subscribers — all the real thing I use in client work.
📕Measurement
The Attribution Playbook
Build a weighted multi-touch model that survives platform changes — templates, weighting logic and offline-conversion wiring.
PDF · 28 pages
📊Growth
Lead Quality Scorecard
The exact scoring framework I use to shift teams from lead quantity to lead quality.
Sheet · template
📕AI
AI Call-Auditing Starter Kit
Rubric, prompt scaffolding and pipeline diagram for scoring 100% of conversations with the Claude API.
PDF + prompts
📊Paid Media
Integrated Media Plan Template
Plan paid search, social, programmatic and SEO against one commercial outcome.
Sheet · templateDownload
📕New Business
The Diagnosis-First Pitch Framework
The skeleton behind eight award wins — structure, slides and the order of the argument.
PDF · 14 pagesDownload
📕Analytics
GA4 Event & Conversion Map
A clean GA4 measurement plan you can hand to any developer.
PDF · cheat sheetDownload