●Resources
Guides & templates.
Battle-tested frameworks, scorecards and templates. Some free, some for email subscribers, all the real thing I use in client work.
ZM / FIELD GUIDE©
MEDIACRMREVENUE
The Attribution Playbook
ZAIN MIRPERFORMANCE / GROWTH / AI
PDFMeasurement
The Attribution Playbook
Build a weighted multi-touch model that survives platform changes, templates, weighting logic and offline-conversion wiring.
PDF · 28 pages
ZM / FIELD GUIDE©
SIGNAL
INTENT
VALUE
↗
Lead Quality Scorecard
ZAIN MIRPERFORMANCE / GROWTH / AI
XLSGrowth
Lead Quality Scorecard
The exact scoring framework I use to shift teams from lead quantity to lead quality.
Sheet · template
ZM / FIELD GUIDE©
AI Call-Auditing Starter Kit
ZAIN MIRPERFORMANCE / GROWTH / AI
PDFAI
AI Call-Auditing Starter Kit
Rubric, prompt scaffolding and pipeline diagram for scoring 100% of conversations with the Claude API.
PDF + prompts
ZM / FIELD GUIDE©
MEDIACRMREVENUE
Integrated Media Plan Template
ZAIN MIRPERFORMANCE / GROWTH / AI
XLSPaid Media
Integrated Media Plan Template
Plan paid search, social, programmatic and SEO against one commercial outcome.
Sheet · templateDownload
ZM / FIELD GUIDE©
ZM / FIELD GUIDEDIAGNOSIS01 — MAKE THE ARGUMENT.
ZM / FIELD GUIDESTRATEGY02 — MAKE THE ARGUMENT.
ZM / FIELD GUIDEDELIVERY03 — MAKE THE ARGUMENT.
The Diagnosis-First Pitch Framework
ZAIN MIRPERFORMANCE / GROWTH / AI
PDFNew Business
The Diagnosis-First Pitch Framework
The skeleton behind eight award wins, structure, slides and the order of the argument.
PDF · 14 pagesDownload
ZM / FIELD GUIDE©
MEDIACRMREVENUE
GA4 Event & Conversion Map
ZAIN MIRPERFORMANCE / GROWTH / AI
PDFAnalytics
GA4 Event & Conversion Map
A clean GA4 measurement plan you can hand to any developer.
PDF · cheat sheetDownload