StrategyAttributionLeadership

The Performance Marketing Operating System

Nine years of running agency and in-house growth, distilled into a system: planning cadence, attribution that survives platform changes, capability standards and the reporting that drives decisions.

★ 4.9 rating1,240 students24 lessons · 6h 40mIntermediate

What you'll be able to do

→Architect a weighted multi-touch attribution model from scratch

→Run a planning & workload cadence for a cross-functional team

→Shift an org from lead quantity to lead quality

→Build reporting that drives decisions, not just visibility

Curriculum

▶Why dashboards don't change decisionsFree12:40 ▶The four layers of a growth OSFree18:05 ⬇Workbook: map your current system🔒PDF

▶First-party signals & offline conversions🔒22:10 ▶Designing your weighting scheme🔒19:30 ▶Folding qualified-lead value into bidding🔒16:45 ✓Quiz: attribution design🔒8 questions

▶Re-segmenting for quality🔒15:20 ▶Routing by firmographic signal🔒17:00 ⬇Template: lead quality scorecard🔒Sheet

▶Planning & workload cadence🔒14:10 ▶Capability standards & coaching🔒20:25 ✓Certificate assessment🔒Final

▶Preview lesson

$249one-time · lifetime

✓Lifetime access & updates

✓Certificate of completion

✓Downloadable templates & PDFs

✓30-day money-back guarantee

Let's make the numbers true.

Advisory, fractional growth leadership, AI builds, or a talk for your team. Tell me the problem and I'll point you at the smallest thing that solves it.

Book a call→