App growth across music, ride-hailing & telecom
Performance programs across Wynk Music, Uber India, Airtel Global Calling and NIIT, app growth, acquisition and international expansion.
High-scale app growth is unforgiving, small CPA inefficiencies compound across millions of installs.
I managed performance programs across Wynk Music, Uber India, Airtel Global Calling, NIIT University and NIIT Ltd, spanning app growth, biddable brand campaigns and international expansion into the Middle East, Europe and Africa.
Structured testing, audience strategy and platform optimisation improved streaming, installs and CPA efficiency across the portfolio.
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Rebuilding attribution to triple qualified leads
A weighted multi-touch model that folded offline conversions back into platform bidding, shifting the whole org from lead quantity to lead quality.
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Internal AI tooling for SEO content production and contact-centre auditing, scoring conversations at full volume against compliance, intent and lead-quality.
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