Scaling an agency to Preferred Partner status
Paid media strategy across luxury, FMCG and service brands that scaled spend enough to earn Preferred Marketing Partner status with Meta and Google.
Agency growth is a flywheel: better results win bigger budgets, bigger budgets unlock platform partnerships, partnerships win better results.
I led the performance function across luxury, FMCG and service brands, designing paid strategies that drove incremental ROAS and stronger cross-channel performance.
Scaling business on both platforms supported the agency in achieving Preferred Marketing Partner status, and the team contributed award-winning localised MENA search work.
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Rebuilding attribution to triple qualified leads
A weighted multi-touch model that folded offline conversions back into platform bidding, shifting the whole org from lead quantity to lead quality.
AI Automation · SEO · OpsAI systems that audit every conversation
Internal AI tooling for SEO content production and contact-centre auditing, scoring conversations at full volume against compliance, intent and lead-quality.
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